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Showing posts from February, 2024

Navigating Digital Transformation: Insights from Baher Shehata

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Baher Shehata , a seasoned Digital Transformational Manager and Marketing expert with a wealth of experience in Qatar and Egypt, brings invaluable insights into this transformative journey. Let's delve into his perspective on navigating the digital realm and driving sustainable growth.   Embracing Digital Disruption: The Imperative for Business Success In today's hyperconnected world, businesses must adapt or risk being left behind. Baher Shehata emphasizes the importance of embracing digital disruption as an opportunity rather than a threat. By leveraging emerging technologies and innovative strategies, companies can unlock new avenues for growth and stay ahead of the curve.   The Role of Leadership in Driving Digital Transformation Effective leadership is pivotal in steering organizations through the complexities of digital transformation. According to Baher Shehata, leaders must foster a culture of innovation, empower teams, and champion change from the top down...

Evolution of Baher Shehata: From Sales and Marketing Manager to Digital Transformational Leader

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Baher Shehata , currently the Digital Transformational Manager at Shoura Business Group, epitomizes this journey of growth and adaptation. Starting as a sales and marketing manager in Qatar and Egypt, Shehata's trajectory underscores the transformative power of experience and continuous learning.   From Salesmanship to Strategic Marketing: Baher Shehata's Early Years Shehata's career began in the vibrant markets of Qatar and Egypt, where he honed his skills as a sales and marketing manager. In this role, he learned the intricacies of customer engagement, market analysis, and strategic planning. His ability to navigate the complexities of diverse markets laid a solid foundation for his future endeavors.   Embracing Digital Disruption: Shehata's Pivot to Digital Transformation As the digital landscape evolved, Shehata recognized the imperative for businesses to adapt or risk obsolescence. With foresight and agility, he transitioned into the realm of digital tr...